"Self promotion" is such a loaded term, it's no wonder that many of us find it somewhat distasteful. But if you instead think about personal branding as "sharing your successes with people who matter," you'll realize how simple—and valuable—it can be. In her April 2 "Calling the Game" video, Bobbie LaPorte shares an example from her own experience. By using a LinkedIn post to congratulate a client, she was also able to reinforce her own personal brand in a natural and authentic way.
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